Today's Revenue Management thought:-

Overbooking - do I dare ?

The upside of an overbooking strategy is that it allows you to maximise your occupancy rates and revenue potential.

Overbooking is not essential in a revenue management strategy.

It is a tool that can be used to maximise revenue, but it can also cause significant customer service issues and damage your hotel’s reputation.

Your decision to use overbooking should be carefully considered and the risks weighed against the potential rewards.

Have a profitable week.

✌🏼