Today's Revenue Management thought:-

Yesterday a client asked me - how to keep prices competitive in a downward spiralling market ?

There is no one solution to this. That said I believe it is of utmost importance to take a long view of the market you operate in, and the pricing tendencies you observe.

Thereafter do a reevaluate Your Pricing Model: Take a look at your pricing model and see if there are ways to make it more competitive.

The long term solution entails:-

• Offering Value-Added Services.

• Maximising Efficiency

• Utilising Technology.

• Developing Strategic Partnerships.

Have a profitable week.

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