Today's Revenue Management thought:-

I saw a multitude of systems and fantastic programmes on offer at the ITB.

It actually led me to think - why teaching revenue managemnt is essential.

Yes, systems help us to a great degree…… but do those who use the system fully understand the tools and the task.

Teaching & discussing revenue management is essential in that it helps us maximise profits and understand the importance of pricing strategies, as well as the varied lines of thought on the subject. It also helps us understand how to optimise our pricing strategies in order to make the most of the resources we have. This knowledge, enables us to adjust our pricing strategies to capture the maximum amount of revenue.

Furthermore, teaching revenue management also helps us develop a better understanding of the different aspects of our customers and how to best target our offers and promotions. This knowledge helps us better meet customer needs and create more successful marketing campaigns.

Have a profitable week.

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