Today's Revenue Management thought:-

Sticking to your lane…..

All too often, we do encounter good old Harry / Harriet, following all the rules and moving forward at a steady pace. Young gun Carl / Caroline jumps into the drivers seat, wheel spins out of the starting gate, switching lanes, with a heavy lead foot on the pedal……no particular direction in mind, as long we’re moving fast and flashing the goods, eventually burning all the gas in the tank & coming to an abrupt halt.

We all know that when driving, you speed up, slow down and change lanes. As a a revenue specialist, you also need to change lanes, slow down or speed up, but for the sake of god (and your business) do this in a controlled manner, and not erratically.

And finally, determine where you want to go before you start.

Have a profitable week.

✌🏼