Today's Revenue Management thought:-

Diving deep into your data… , this week, I will initiate discussions on diverse facets highlighting the significance of data in the hospitality industry. While the adage "garbage in = garbage out" is familiar, it prompts reflection on whether we genuinely comprehend the nature of the data entering our systems in the first instance.

Data Input Source: Data in hospitality comes from various sources such as booking platforms, customer feedback systems, property management systems (PMS), and loyalty programs. 

Each of these sources provides valuable information about guests' preferences, behaviours, and trends.

For instance, booking platforms offer insights into booking patterns, while feedback systems provide information on guest satisfaction and areas for improvement. 

By aggregating and analysing data from these sources, hotels can gain a comprehensive understanding of their guests and tailor their services accordingly.

Keep it structured !

Have a profitable week !

✌🏼