Today's Revenue Management thought:-

What, Why, How and When…….

This week, I'll delve into the nuances between revenue analysis, revenue intelligence, and revenue analytics, exploring their definitions, purposes, methodologies, and optimal timing for implementation. These terms often get muddled, but understanding their distinctions is key for hotels seeking to enhance their revenue strategies.

What !

Analysis - The process of recognising business requirements and devising resolutions for business challenges.

Intelligence - Utilising data to guide decision-making by leveraging insights from both past and present information.

Analytics - The discipline of scrutinising data to forecast forthcoming outcomes and trends.

Have a profitable week !

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