Today's Revenue Management thought:-

Is understanding pricing automation the answer …… ?

With automation, prices are determined automatically using software based on a pre-determined set of rules or constraints, as opposed to manually by a pricing manager. There is very little, if any, human intervention once the system is set up.

The more difficult element to pricing automation is defining the pricing strategy behind the automation.

Using the right strategy in the form of pricing logic is critical, and to create it takes a mix of science and the right mindset.

Have a profitable week & a fabulous summer !

✌🏼