Today's Revenue Management thought:-

Staying in control…..

Throughout the years we have all built elaborate pricing matrix’s, with rates being linked to a “master” / Rack rate, together with a multitude of rate levels and codes.

In this day and age where we are seeing a shift to automated pricing tools, dynamic pricing models replacing static pricing, wholesalers working with indirect contracting through the likes of HyperGuest - is there still the need for these elaborate pricing matrix’s ?

I would argue yes - as this entails that you have an overview of your rate structure. That said, they probably do not need to be as elaborate as previously.

Any thoughts ?

Have a profitable week !

✌🏼