Today's Revenue Management thought:-

Knowing your target audience, who they are, their travel behaviour, interests, location, etc. is important to define your choice of distribution channels.

• You may want to attract more international visitors

• Do you need to improve your ability to fill last-minute vacancies

• Are you looking at relying on advanced bookings

All of the above require insight into who you are addressing & what distribution channel you are using to address them.

Have a profitable week.

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