Today's Revenue Management thought:-
I have used this week to highlight some thoughts on distribution strategy.
The last step in coming up with a successful distribution strategy is to tie together all of the earlier mentioned strategies with the right technology.
Channel manager
Booking engine
Revenue management software
Property management system
Guest relation and communication software
Once in place it is important that you have the ability to seamlessly connect your tools in order to form a cohesive and responsive distribution strategy.
In addition you will be building a strong data foundation which can assist in building solid sales & pricing strategies.
A passing word - “you don’t need a fleet of Bentley’s when you live on a hillside with a patchy dirt road”
Have a profitable week.
✌🏼