Today's Revenue Management thought:-

Rapid reaction pricing - proceed with caution

Pricing and data technology has made it possible for revenue managers to process large amounts of information and implement the changes to pricing it suggests almost instantaneously.

Making a rapid reaction to market developments is often seen as an integral (almost cumpulsary) element of pricing strategy and seems to be highly prized in the revenue management world.

Aggressive tactics have their place, but there are many good reasons why it may not always be the right thing to do, especially when you find yourself under pressure to act but have a gut feeling that this would be the wrong thing to do.

Have a profitable week.

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