Today's Revenue Management thought:-

Reflecting on some of the comments I received during 2023.

• “The demand is slow, let’s lower the rates to get more bookings”

• “We are almost full, let’s raise the rates”

• “That’s a huge piece of business, we cannot turn it down to give it to the competition”

• “We should put a minimum Length Of Stay restriction over the event”

• “I cannot overbook the Hotel”

• “We closed X% more than Last Year/Budget so we did great!”

• “We have to fill up the Hotel”

• “Do you have a crystal ball?”

I am confident that numerous readers of mine have indeed faced similar comments in 2023.

Have a profitable week !

✌🏼