Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

The Evolution of Booking Patterns

Gone are the days when travellers meticulously planned trips months in advance. Today's booking behaviors are characterized by spontaneity and flexibility, driven by a high level of uncertainty. The once-reliable method of basing forecasts solely on the previous year's data is losing its relevance.

Have a profitable week !

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