Today's Revenue Management thought:-

Dec 22

To find more guests who will fall in love with your hotel, you first need to know who you attract and why.

For your hotel there are other segments which are more relevant, or a more complex segmentation would be more applicable.

Each hotel has to decide what segmentation best fits their market, property and revenue management strategy.

But how do we benchmark, when segmentation creativity knows no limits ?

Have a profitable week.

✌🏼

Nikolas Hall