Today's Revenue Management thought:-

Do your pricing homework before setting prices!

Consumer behaviour has changed. Much of this is down to the unpredictable nature of demand these days, as well as technological advances.
Identify demand patterns and learn how your target market works. 

You can subsequently make the necessary adjustments to your pricing and marketing strategies in order to sell more rooms to more guests at the right price.

Have a profitable week.

✌🏼