Today's Revenue Management thought:-

Hotels try to avoid unnecessary risks by sticking with what they know. They wonder why they're not moving forward and seeing better results.

Marketing or Pricing experiments that test a hunch are low risk (and low cost) tests of your crazy idea. A simple experiment, teaches you lessons & gives insight that can pay off big time with very low risk.

What experiment will you start today?

Have a profitable week.

✌🏼