Today's Revenue Management thought:-

Understanding 'why' something is done is far more important than knowing 'how' it is done.

Sun Tzu illustrates this simply : “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle”

Have a profitable week.

✌🏼