Today's Revenue Management thought:-

Dynamic pricing pitfalls to avoid:-

• Using a “Set it and forget it” attitude - make sure you have hands-on at all times.

• Distrust amongst customers, who adapt a “wait you out” for a better price in the days to come.

• Fluctuating your prices too often can cause your customers to stop trusting your brand altogether.

• Do consider the industries and your competition’s standards, but don’t follow them blindly

• Undercutting your competition could cause them to do the same, leading to race to the bottom.
  
  Have a profitable week.
  
  ✌🏼