Today's Revenue Management thought:-

If you’re not out of the start hole… you should get moving:-

• Keep yourself informed - reading of industry news, study industry statistics & trends from your feeder markets

• Analyse and track - how is the future on the books demand for your hotel vs destination vs compset moving

• Rethink Segmentation - To diversify your segment mix and target the right segmentation, you will probably need to think outside the box and be creative in your offers and packaging

• The price drop is the only way when value ends, don’t give up on value !

• Plan your revenue strategy per month: start now and revise when necessary, always keeping a close eye to the forecast.

Keep your friends close, but your enemies closer - assess your own and your competitors’ distribution mix, will make this the right moment to reconsider the channel mix and plan your strategy moving forward.

Write down your strategy but do it in pencil. Get ready to change, modify and adapt. Remain positive.

Have a profitable week.

✌🏼