Today's Revenue Management thought:-
Choosing the right KPI’s !
Most discussions on revenue KPI’s focus on RevPAR, ADR & OCC.
RevPAR and ADR are good performance indicators when it comes to understanding revenue. That said, they are not enough to depict the full financial reality of a hotel.
It’s not a matter of RevPAR versus ADR, but rather, a change in the entire evaluation process.
Technology has made great improvements in how we collect and process data, and it’s time for us to take advantage of more complex indicators, such as GOPPAR, and incorporate them into our tracking and benchmarking efforts !
Have a profitable week.
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