Today's Revenue Management thought:-

All too often we focus on sales….. how many have dipped into lost sales.

Don’t just blame price for lost sales. There is so much more to a buyer's decision than price.

• Not enough value was on offer

• Presentation of value was poor

• Booking process confusing

What happens if I reduce lost sales ?

Cha-ching! It all comes down to two words “more money.”

Have a profitable week.

✌🏼