Today's Revenue Management thought:-

WTF…….

How many times do you say this to yourself on a daily basis ?

The abbreviation is however not what you think - What’s the Forecast - is what you should be thinking day in & day out.

Forecasting allows you to find :-

• Hidden opportunities, 

• Dates in need for corrective measures 

• Increase Operational Efficiency 

• Reach New Levels of Profitability

So continue thinking WTF…….

Have a profitable week.

✌🏼