Today's Revenue Management thought:-
Consumers vs. Revenue Managers ?
A growing number of customers have learned over the years that the strategy of “book and search” - thanks to flexible cancellation policies - and this is reeking havoc on yielding strategies.
Use your cancellation terms as a tool in the price discrimination mechanism - with other words, the cancellation policy terms are now the way to identify (willingness to pay) and enforce.
Have a profitable week.
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