Today's Revenue Management thought:-
Profitable hotels are ones that have deep knowledge of their guests.
Where they come from, how far out they book, and how many of them will end up cancelling. Tracking these metrics allows you to plan accordingly and be prepared for the worst.
That way, when that notorious cancellation notification comes, there are no surprises and you can simply say, “I know.” Knowledge is powerful.
Have a profitable week.
✌🏼