Today's Revenue Management thought:-
“I hate overbookings”, says the guest, who was “turned away”.
“Overbooking is a great revenue strategy”, says the hotel manager.
Who is right ?
A bad overbooking strategy can cause a lot of damage and a whole lot of stress: from guests to staff. It often leads to bad online reviews, harm to your online reputation, financial loss, and “real-life” complaints.
If you plan it right, you open the door to revenue optimisation and even guest satisfaction. You must be well be prepared for all the possible scenarios for this to work.
Have a profitable week.
✌🏼