Today's Revenue Management thought:-

January is the most important month !!!!

I’ve seen hotels miss their numbers in January and never recover, continually trying to dig out of the hole they created in January. 

You might be thinking there’s nothing you can do this month to help you hit your revenue goals in January. 

That would be incorrect.

Whatever you do in January is going to contribute in February, March and April, too !

Have a profitable week.

✌🏼