Today's Revenue Management thought:-

Why are we still using 2019 as a benchmark ?

It’s after all 3 years ago…. That’s 1096 days ! ( 3* 365 days + 1 extra day as 2020 was a leap year with 366 days).

Few of us refer to the 1970 - 71 tourism boom before the great travel crash with the 1972 - 73 oil crisis.

The dynamics of 2019 or 1970 bear relatively little relevance for our future. We can reference them yes, but the dynamics of 2023 or 2024 for that matter have moved beyond 2019.

I guess we all like to reminisce about the good times - we do too often forget that Revenue Management is about cementing the good times that others can refer to in the future. 

Have a profitable week.

✌🏼