Today's Revenue Management thought:-

Benchmarking is one of several components of the performance measurement picture, not the complete picture of the truth, as many tend to think.

To really understand and improve performance you need a combination of :-

- benchmarks

- forward-looking KPI's

- budget targets

- clear strategic goals

- initiatives that deliver change

Once in place you can interpret the data to better understand and predict performance, and use that information to plan projects, pricing initiatives and changes that will improve future performance.

Have a profitable week.

✌🏼