Today's Revenue Management thought:-

"We face danger whenever information growth outpaces our understanding of how to process it,” - The Signal and The Noise by Nate Silver.

This is the dilemma we face with benchmarking - so much data is available, from a multitude of diverse sources, entailing that it can be challenging to know where to start.

In addition, given that some of the data collected is unreliable and incompatible with other data, it can actually be next to useless. 

Without understanding what drives the performance that we can see, we will risk blindly assuming that future performance can be predicted based on past outcomes. 

Have a profitable week.

✌🏼