Today's Revenue Management thought:-

Rate parity is generally seen as beneficial for hotels, as it helps ensure that guests receive a fair price when booking through different channels, while also allowing hotels to maintain a consistent level of profitability.

Rate disparity, on the other hand, can often lead to price discrimination in which guests who book through certain channels are charged more for the same hotel room than those who book through other channels.

This can lead to confusion and frustration among guests, and can damage the reputation of a hotel.

Have a profitable week.

✌🏼