Today's Revenue Management thought:-

A 100% rate parity strategy can prove effective in helping hotels maintain control over their prices, one can argue that it can lead to higher prices, decreased competition, and reduced customer choice.

Additionally, rate parity has been accused of creating a less competitive market, as hotels are discouraged from offering discounts to attract customers.

Some will also highlight that rate parity does not always benefit customers, as hotels may not always be able to provide the best deals when using rate parity. Furthermore, rate parity can be difficult to enforce and can create a complex pricing model that is difficult for customers to understand.

Have a profitable week.

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