Today's Revenue Management thought:-

Customer value perception…..

Fluctuating value perception from customers can affect your ability ability to price rooms correctly.

Customers' perceptions of value can change based on their personal preferences, the market, and other factors, making it difficult for Revenue Managers to accurately gauge the value of their product or service and set an appropriate price.

Revenue Managers must therefore pay close attention to changing customer perceptions in order to ensure that their prices remain competitive and attractive to potential customers.

Have a profitable week.

✌🏼

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