Today's Revenue Management thought:-

Ethics & pricing….. 10 key questions to ask yourself.

1. Is it ethical to set prices based on a customer’s ability to pay ?

2. Is it ethical to engage in price gouging during times of high demand ?

3. Is it ethical to offer discounts to certain customers or groups of customers ?

4. Is it ethical to have different prices for different versions of the same product ?

5. Is it ethical to use pricing as a way to manipulate demand ?

6. Is it ethical to use pricing to foster loyalty among customers ?

7. Is it ethical to use pricing to limit competition ?

8. Is it ethical to use pricing to create barriers to entry for new competitors ?

9. Is it ethical to set pricing based on perceived value rather than the cost of production ?

10. Is it ethical to use pricing to differentiate between customers?

Have a profitable week.

✌🏼