Today's Revenue Management thought:-

Change your focus & mindset on pricing.

Focus on the profit you are generating, NOT the quantity you are selling.

When your mindset is focused on the number of rooms that you sell, it is easy to resort to lowering prices and hence generating lower profits than you need to.

Focusing on quantity, can result in favoring lower profit actions, like resorting to discounting in order to get more bookings, which isn’t always the solution.

Have a profitable week.

✌🏼