Today's Revenue Management thought:-

Value is a perception, not a calculation…..

Pricing psychology happens when you present the same price point. Travelers will look at their perception of quality and weigh it with the price.

Do not list your room prices the same as your competitors

If you price the same as your competitor(s) then you leave a question in the traveler’s mind if your rooms / services are quality, trustworthy, and good brand.

Have a profitable week.

✌🏼