Today's Revenue Management thought:-
"We believe we will achieve our revenue and profit goals over the next 12 months with our current resources.”
This statement is one often heard when budget’s have been approved. Is this a true statement or one made to please owners, investors, financing institutions, and how do we ensure that these goals are met.
A proper revenue strategy aligns marketing, sales, and customer experience teams around a singular goal: drive profitability.
Unraveling such the puzzle requires a strategic revenue roadmap to achieve healthy and sustained growth.
Have a profitable week.
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