Today's Revenue Management thought:-
Determining which revenue strategy to pursue is often the most difficult part when planning. The sea of empty space that stares back from a blank whiteboard can deafen strategic brainstorming attempts with its silence.
Knowing which questions to ask and variables to adress is the most effective way to approach the subject of strategic revenue planning. Questions like,
Which sales and marketing opportunities are available to us immediately ?
Are the right people in place to execute our short-term and long-term goals ?
Do we have the necessary technology available ?
...can get the conversation started.
Once the discussion is underway, this will offer you a starting point for a revenue strategy.
Have a profitable week.
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