Today's Revenue Management thought:-
No other lever has more impact on profitability than pricing. But quite often, pricing strategies are historically grown, based on gut feeling, or too traditional.
Implementing pricing strategies are complex and not always clear-cut projects.
One should therefore approach a price implementation project as a marathon, not a sprint.
In order to have significant impact on the results, preparation is key for a successful implementation.
Have a profitable week.
āš¼