Today's Revenue Management thought:-

The Big Myth

Teaser: "Most hotels are making this structural mistake with Revenue - are you?"

😨 Myth: “Revenue sits under Sales & Marketing”

✅ Fact: Revenue Management - or better yet, Revenue Optimisation - is not a sub-department.
It is a command centre for decision-making.

It informs and influences:
✅ Pricing
✅ Distribution
✅ Inventory strategy
✅ Marketing ROI
✅ Acquisition cost

It’s time to shift the mindset.

Revenue isn’t a department - it’s a cross-functional glue.

Have a profitable week.

✌🏼