Monday Revenue Rethink

You sold out last night. But did you actually lose money?

Hotels celebrate full occupancy like it’s a win. But in my experience, selling out early often means you priced too low or accepted the wrong mix.

A sold-out sign might boost ego. But revenue isn’t ego - it’s economics. If your top 10 rooms were filled by discounted OTA guests, you left margin on the table.

In revenue management, it’s not about filling rooms. It’s about filling them profitably, with the right guests, at the right value.

📌 I post every Monday. Follow me for weekly revenue rethink insights.
💬 Have you ever looked at a full house and questioned your pricing?

Have a profitable week.

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