Today's Revenue Management thought:-

Why Revenue Optimisation is NOT Sales & Marketing

Teaser: "Here's why putting Revenue under Sales & Marketing could be costing you margin."

When Revenue Optimisation reports under Sales & Marketing, here’s what often happens:

🚫 Short-term volume over long-term profit
🚫 Rate dumping under pressure
🚫 Pricing decisions that contradict channel strategies
🚫 Blurred accountability on acquisition costs

Revenue should guide Sales & Marketing - not be controlled by it.
Independent and data-driven.

Who makes sure your revenue strategy serves your profit, not just your sales KPIs?

Have a profitable week.

✌🏼