Today's Revenue Management thought:-

Reducing risk and unlocking value.

Hotels should always seek to reduce the risk of loss by using revenue management strategies, this allows you to maximise your profits by setting prices that will generate the most revenue.

Pricing always involves risk and uncertainty. You make the best decision you can, but you can’t tell how it will play out until you put your price in front of customers and see how they react.

Have a profitable week.

✌🏼