Today's Revenue Management thought:-

Capturing the right data……

In today’s digital world, data availability is seldom a barrier, but the quality of data frequently is.

In order to generate the deeper insights that drive smarter pricing decisions, hotels need to be selective about the data they use, how they get it, and how they analyze it.

That doesn’t just mean using “data scrubbers” to clean it up, but developing a data sound structure, together with establishing processes and incentives to get the right data in the first place.

Hotels also need to look at data sources outside to highlight new opportunities in order to fine-tune their prices to covert to revenue.

Have a profitable week.

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