Today's Revenue Management thought:-

What, Why, How and When…….

This week, I'll delve into the nuances between revenue analysis, revenue intelligence, and revenue analytics, exploring their definitions, purposes, methodologies, and optimal timing for implementation. These terms often get muddled, but understanding their distinctions is key for hotels seeking to enhance their revenue strategies.

How !

Analysis - Entails collecting requirements, analysing processes, and implementing solutions to address business challenges.

Intelligence - Utilises data analysis, reporting, and dashboard creation to visualise performance metrics and trends.

Analytics - Applies statistical analysis, data modeling, and predictive analytics to anticipate future scenarios.

Have a profitable week !

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