Today's Revenue Management thought:-

What, Why, How and When…….

This week, I'll delve into the nuances between revenue analysis, revenue intelligence, and revenue analytics, exploring their definitions, purposes, methodologies, and optimal timing for implementation. These terms often get muddled, but understanding their distinctions is key for hotels seeking to enhance their revenue strategies.

When !

Analysis - Required when new solutions are needed or existing processes must be optimised to achieve business objectives.

Intelligence - Essential for day-to-day operational decisions, tracking performance, and conducting historical analysis.

Analytics - Crucial for strategic planning, mitigating risks, and uncovering new opportunities.

Have a profitable week !

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