Today's Revenue Management thought:-

This week we’ll discuss the 4 emotions behind price perception - Surprise, Doubt, Justification & Satisfaction

Your customers aren't tasked with determining pricing. An ideal price is one that meets acceptance but encounters some initial pushback. Predicting customer reactions to specific prices through direct inquiries is challenging because they themselves are uncertain about their responses.

Doubt: Doubt creeps in as customers question whether the price aligns with the perceived value. They may wonder if the product justifies the cost or if they can find a better deal elsewhere.

Have a profitable week !

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