Today's Revenue Management thought:-

This week we’ll discuss the 4 emotions behind price perception - Surprise, Doubt, Justification & Satisfaction

Your customers aren't tasked with determining pricing. An ideal price is one that meets acceptance but encounters some initial pushback. Predicting customer reactions to specific prices through direct inquiries is challenging because they themselves are uncertain about their responses.

Surprise: Customers may initially feel surprised or caught off guard by a price, especially if it's higher than expected. This surprise can trigger resistance as they reassess the perceived value of the product or service.

Have a profitable week !

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