Today's Revenue Management thought:-

24/7/365….. revenue never sleeps.

Automation allows us to maintain and update rates and inventory, when the office is unmanned.

Despite all good intentions, automation does require some level of manual control & evaluation.

Who takes care of this when you are not in office, evenings, nights, weekends & holidays ? Are your pricing startegies really so water tight that no monitoring is necessary.

Would love to hear you comments & takes on this.

Have a profitable week !

✌🏼