Today's Revenue Management thought:-

Would you rather have higher margins or higher occupancy?

Price increases to drive profit increases will become unsustainable at some point. The strategy to make more revenue solely through price increases from less buyers over a prolonged period of time works fine for collectors items, not so well for perishable goods like hotel rooms.

If you're running at high occupancy, then it makes sense to raise prices, and increase margins. 

If you have underutilised capacity, then keeping prices flat, or lowering them to increase occupancy, makes more sense. 

What factors would drive your decision?

Have a profitable week !

✌🏼