Today's Revenue Management thought:-

Pushing the right price !

The incentive to book can be increased two ways: lowering price, or increasing perceived value.

Unfortunately, if your rooms aren’t selling and if you are focused only on the price, you might reach right away for the price lever to lower it. Perversely, you can accidentally make the situation worse if the lack of demand is really driven by low perceived value.

Have a profitable week !

✌🏼